UNKNOWN London 2024 UK TOUR
Marking a mid-point in Unknown’s World Tour, the team took to the road to visit several major cities across the UK, including Manchester, Nottingham, Birmingham, Bristol and the concluding stop in their hometown – London on Saturday 17th August, for their ‘Great British Giveaway’.
At each city, Unknown have given away 100 tees completely free to their loyal customers as a means to give back to the individuals that have followed the journey since 2016.


UNKNOWN Rizla
Following on from their sell-out collaboration last year, Unknown have once again partnered with Rizla for an installation of limited summer pieces and unique accessories. These include skate decks, incense holders, towels, rugs, water bottles and more.
UNKNOWN London
This Saturday, Unknown will close out the UK with a grand finale in London; a fully produced day event with live performances from London artists Pozer, Kairo Keyz and Nottingham Collective ‘Lost Boys’ DJ Set, an Unknown pop up store, complimentary food, drinks provided by Peak, Red Stripe, Strongbow and Cuervo, a graffiti art competition hosted by London based artist Teoni and a never seen done before live car raffle.
Unknown will also be showcasing and selling their unreleased upcoming capsule collections and exclusive pop-up t-shirts.
UNKNOWN Rizla
As well as various games around the site to win clothing prizes, Unknown will be hosting a live raffle to win an iconic classic, 1990s SEC 500 Mercedes or a 10,000 Cash prize just by entering the day event (People can buy more tickets in the venue).
Customers wanting to win will need to be on-site at the point of draw that afternoon, the raffle will be re-drawn if not claimed within 3 minutes. The winner will drive away in their new car or with the cash prize and all money from the tickets is being donated to charity.
Beyond the UK, Rizla will continue to tour with Unknown for an upcoming Athens beach party and pop-up, then on to a Rome pop-up and street party.
About UNKNOWN
Unknown London is a British Streetwear brand founded by the creative partnership of Joe Granger and Callum Vineer in 2015. Launching the label without any formal fashion backgrounds, Granger and Vineer forged the brand in reaction to micro-trends and demand within their local network.
Independently scaling through instinct and intuition to form the brand of today, Unknown is stocked in elite destination retailers across multiple continents. Not to forget their fanbase of loyal supporters who patiently wait for every new drop.

RIZLA
unknown sweats

RIZLA
unknown tees - blue & black

RIZLA
unknown deck - 8.25”
RIZLA
unknown sweats & Tee

RIZLA
unknown tee - white & black

RIZLA
unknown socks - white/blue
