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RIZLAINE Collection
Laine shop here.- A limited-edition flavoured lager, limited-edition merch and accessories that span varsity-jacket, T-shirt, deck and retro lighter.
- More than simply a partnership in products, the brands aim to champion alternative culture and community.
- Coinciding with the collection the brands launched, Rollin’, a short film starring the skateboard crew Have a Good Trip, who are dedicated to creating an unlikely skate community.
The ever-iconic Rizla and pub & pint pioneers Laine, have launched a new partnership, bringing together alternative culture with the pub scene in the collaboration RIZLAINE+.
To coincide and showcase the collection, Rizla and Laine produced the short skate
film, Rollin’ starring crew, Have A Good Trip, who embody the community spirit of the collaboration as they make their way through Laine’s hometown of Brighton. Behind the cameras were the renowned team at Good Brew Inc.
Rollin’ Pink Grapefruit Lager sold in cans
online and on draught 30+ pubs in Brighton, London and Birmingham.
The RIZLAINE collection
Limited edition apparel drop and accessories of varsity jacket, T-Shirt, skateboard and retro lighter featuring rollin’ inspired illustrations ranging from flaming dice, to rolling skulls and hamsters in wheels.
Combining Laine’s approach to welcoming in the next generation of pub goers and beer drinkers through new experiences &
products and Rizla’s long history of being embedded in culture and the creative scene.
The partnership is more than simply products, the collaboration was a celebration of a shared ethos – the importance of community and alternative culture for today’s generation in an otherwise fractured global society.
Laine was born in Brighton and the diversity of the city and its culture shines through in their beers and can be felt in their 50+ pubs across Brighton, London and Birmingham.
“Brighton is all-about its
ever-constant openness and acceptance of people, and that’s what Laine are all
about”, said Jenny King, Senior Marketing Manager at Laine."
“We simply want to bring different groups of people together to share moments. Rizla has a deep heritage of being a brand that does just that.”
The culmination of the partnership saw them commission the skate film, Rollin’ which stars Liam Klimek, Cath Shanks, Nathan Lewis plus Hattie and Mike Wheatley all from the skate crew Have A Good Trip - an independent skateboarding community dedicated to encouraging anyone onto a board, whatever their ability.
Have A Good Trip Founder says:
“I will be the first to say, I’m not a good skater,”
Liam Klimek says,
“but I love doing it and hanging out with people whilst I roll. This is why I started Have A Good Trip, to be around the homies and good vibes. The RIZLAINE+ collaboration spoke to us on that level. We’re so hyped to be a part of it.”