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napoleon’s approval
Now it’s 1796 and Napoleon himself gives the Lacroix family the green light to supply his troops, becoming the official rolling paper of the French army.
rizla’s
wild ride
You may not know this, but we’ve been making paper for a while now. In fact, we started before people knew that the earth revolved around the sun. Seriously. And what a crazy, fun ride it’s been. Read all about it.
1530
s
where it started
France, 1532. Pierre Lacroix is a man who loves his paper. But he also likes a bit of the fizz.
He trades his top-notch paper for some Périgord champagne. It’s our first bit of paperwork and we've still got the receipt.
1660
s
Game changer
Back then, people were rolling their own with whatever paper scraps they could find, but Pierre wasn’t having it.
After years of experimenting, he produces the first paper made for rolling. The game is changed.
1790
s
rizla is born
Rizla goes all-in on rice paper (Riz = rice. La = Lacroix).
People like the name and the new paper is an instant hit.
1920
s
rizla gets the party started
Fast-forward to 1929 and Rizla's "Invisible Players" van hits the streets, heading to music festivals around the UK bringing music, good vibes and papers to the people.
quest for the perfect roll
We designed a machine that would roll right, every time. With a few updates along the way, the rolling machine remains a firm favourite of smokers everywhere.
1940
s
a sticky solution
In 1942 Rizla makes the first complete rolling paper with a brand-new gum strip. No more licking and hoping.
cutting corners
Rizla's green papers get a makeover in 1948 with cut corners, making rolling even easier. Was this the start of speed-rolling culture?
We reckon so.
1970
s
bigger is better
In 1977 while electronics were getting smaller, we were going in the other direction. We were the first to bring out King Size papers and they’ve been enjoyed by royalty and commoners alike ever since.
1990
s
festival vibes
Rizla cafes start popping up at music festivals across Europe. Keeping our tradition alive of bringing the good times to the people.
2000
s
rizla goes racing
In 2002 we hit the track, sponsoring Crescent Suzuki in British Superbikes and then moving into MotoGP.
2010
s
the van returns
The "Invisible Players" van comes back in 2011, bigger and better, and with legendary musicians in tow. Along with the RizLab, a creative hub for musicians.
bamboo is here
Sustainable, biodegradable and 100% chemical free. Bamboo papers are a hit with those who like a strong yet easy to roll paper.
2020
s
flavour infusion
Available in two flavours: Menthol Chill and Fresh Mint. Insert, wait and enjoy.
Say hello to Polar Blast
The UK's first ‘Roll Your Own’ filter to contain a crushball. These tips launched in 2020 are a flavour explosion that’ll transport your tastebuds straight to the Antarctic.
as nature intended
Our unbleached classic papers were an instant hit with those who don’t care about how their paper looks, only how it feels and burns.
Launched in 2025
Taste a new blast of berry flavour with the UK's first fruit-flavouredcrushball filter. Simply squeeze thecrushball inside to deliver a wave of intense berry flavour.