rizla’s

wild ride

You may not know this, but we’ve been making paper for a while now. In fact, we started before people knew that the earth revolved around the sun. Seriously. And what a crazy, fun ride it’s been. Read all about it.

FAST FORWARD TO THE:

1530 s

where it started

France, 1532. Pierre Lacroix is a man who loves his paper. But he also likes a bit of the fizz.

He trades his top-notch paper for some Périgord champagne. It’s our first bit of paperwork and we've still got the receipt.

1660 s

Game changer

Back then, people were rolling their own with whatever paper scraps they could find, but Pierre wasn’t having it.

After years of experimenting, he produces the first paper made for rolling. The game is changed.

1790 s

napoleon’s approval

Now it’s 1796 and Napoleon himself gives the Lacroix family the green light to supply his troops, becoming the official rolling paper of the French army.

rizla is born

Rizla goes all-in on rice paper (Riz = rice. La = Lacroix).

People like the name and the new paper is an instant hit.

1920 s

rizla gets the party started

Fast-forward to 1929 and Rizla's "Invisible Players" van hits the streets, heading to music festivals 
around the UK bringing music, good vibes and papers to the people.

quest for the perfect roll

We designed a machine that would roll right, 
every time. With a few updates along the way, 
the rolling machine remains a firm favourite of 
smokers everywhere.

1940 s

a sticky solution

In 1942 Rizla makes the first complete rolling paper with a brand-new gum strip. No more licking and hoping. 

cutting corners

Rizla's green papers get a makeover in 1948 with cut corners, making rolling even easier. Was this the start of speed-rolling culture?

We reckon so.

1970 s